Research & insights

Creative

Benchmarks, market research and battle-tested playbooks on performance marketing, SEO & GEO, e-commerce and creative.

Creative 3 secTo earn — or lose — a viewer’s attention

Short-Form Video Ads: The Editing Framework That Lowers CPA on Reels and Shorts

Short-form video now dominates mobile attention. Here’s the data on video marketing, the second-by-second editing framework we use for ads, and the metrics that tell you what to fix.

Oct 4, 20266 min read

Creative ~47%Of ad sales impact attributed to creative

Creative Is the New Targeting: How Ad Design Drives Nearly Half of Sales Impact

Research attributes almost half of an ad’s sales impact to creative quality. Here’s why design now matters more than targeting — and a practical system for producing ad creatives that convert.

Sep 26, 20265 min read

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